Infernal Combustion
It began as a flicker in the eye of culinary adventurer and graphic designer Dan Taylor when he decided to get serious about a sauce recipe he’d concocted while he was in university. The sauce for chicken wings quickly became a great hit with friends and family. With the dawning knowledge that the recipe was more than just a wing sauce, Dan T’s Inferno Spiced Cayenne Sauce was born.
The name is a saucy play on Dante’s Inferno, the first book of the 13th century poem The Divine Comedy, which describes the poet Dante's allegoric descent into hell.
Dan left the ad agency where he was working to plunge headlong into the design of a distinctive black bottle and bright dramatic labels. Soon after, Dan teamed up with his promotion-pro wife Therese, and, along with the management smarts of grade school chum, George Arnold, they began to market what has grown into a cool line of spicy sauces. The sauces have seen the shelves of 4 continents with stores like Harrods in England and Tengleman in Germany.
Dan and Therese are running the operation now, competing admirably with the deep pockets of large multinationals. While the sauces are available in many mainstream grocery and fine food stores, on-line shoppers have increasingly demanded the sauces be available at their fingertips too.