As a digital agency, JBM Interactive brings a unique understanding and proven process to help companies create and execute marketing strategies that work. We bring strong process skills and deep expertise in strategy development to the table so that your team can focus on what you know best: your business.
Rather than specialize in a single industry or one-dimensional methodologies, we've developed a specialty developing effective, consensus-driven, integrated marketing strategies. This enables us to help your company work faster and more efficiently.
Why collaborative marketing strategy development? Because most marketing strategies are almost always "siloed," meaning that your Internet and print people rarely work together for successful integration and implementation. Too often we see print guidelines driving Internet development or vice versa. In today’s ultra competitive business environment, you need “both hands” on the wheel. Successful marketing strategies require cross-disciplinary collaboration using a proven process to bring everyone together. At JBM Interactive, we are certified facilitators of the Basadur Simplex System.
The Simplex System is a proven method of applied creativity that interconnects a process of creative problem solving with skills and tools to make that process work. Invented by Dr. Min Basadur, the system is simple, experiential and inclusive. Starting with fuzzy situation and ending in implementation, every project we work on follows a defined process – we guarantee innovative results! Our digital agency ensures collaborative strategy development by aligning all constituents on the real problem to be solved. If a strategy appears to represent the interests of a few, some key players will inevitably check out of the development process and opt out of the implementation process. Our mandate is to make sure this never happens –by simplifying complex problems, we are able to achieve team consensus and deliver winning marketing campaigns.